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Ideation & discovery
Science-led ideation: turning new ideas into real projects
Ideation & Discovery sits at the very start of Scope Futures. We explore unmet patient needs, emerging science and new technologies, then shape the strongest ideas into projects ready to hand to R&D.
Meet the lead
Howard Ketelson
Director of Ideation and Discovery
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Where ideas come from
Grounded in real patient needs
We look for ideas where patient need, strong science and our expertise meet.
Patients
Insights from our annual patient survey and the patient organisations we work with.
Eye care professionals
What our medical team and the professionals we support tell us they need.
Emerging science
New research, technologies and evidence from academic and clinical partners.
From idea to project
How an idea moves forward
1
Discover
Identify an unmet patient or professional need.
2
Explore
Review the science and test early feasibility.
3
Shape
Build the concept and the case for development.
4
Hand over
Pass a defined project to R&D to develop.
Where to go next
Research & development
How R&D develops our own products.
Business partnerships
In-licensing, acquisitions and private label.
Innovation overview
Scope Futures and our approach to innovation.