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Ideation & discovery

Science-led ideation: turning new ideas into real projects

Ideation & Discovery sits at the very start of Scope Futures. We explore unmet patient needs, emerging science and new technologies, then shape the strongest ideas into projects ready to hand to R&D.

The Ideation and Discovery team in a whiteboard workshop
Howard Ketelson, Director of Ideation and Discovery

Meet the lead

Howard Ketelson

Director of Ideation and Discovery

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Where ideas come from

Grounded in real patient needs

We look for ideas where patient need, strong science and our expertise meet.

Patients

Insights from our annual patient survey and the patient organisations we work with.

Eye care professionals

What our medical team and the professionals we support tell us they need.

Emerging science

New research, technologies and evidence from academic and clinical partners.

From idea to project

How an idea moves forward

1

Discover

Identify an unmet patient or professional need.

2

Explore

Review the science and test early feasibility.

3

Shape

Build the concept and the case for development.

4

Hand over

Pass a defined project to R&D to develop.

Where to go next

Research & development

How R&D develops our own products.

Business partnerships

In-licensing, acquisitions and private label.

Innovation overview

Scope Futures and our approach to innovation.

Have early-stage science or an idea that fits?